The Secret Sauce of Effective Copywriting: Unraveling the Unique Selling Proposition (USP)
In the world of copywriting, there's a term that holds the key to capturing your audience's attention and driving conversions: Unique...
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Driving growth with every word.
Provider of copy and content to FORTUNE 100 brands.
COPYWRITING
for brands, campa
Hey, welcome!
Searching for an expert copywriter to elevate your project or business?
I'm Chris Ribaudo.
I passionately help transform your marketing, branding, and sales strategies and make them come alive with engaging writing and content creation.
My professional journey includes leadership roles in top agencies and a deep foundation in creative services, customer research, branding, and digital marketing.
Marketers Business Owners Solopreneurs Consultants Artists
Skills
STRATEGY
content strategy
customer research (thick data)
positioning and UPC
creative strategy
WRITING
conceptual writing
creative copywriting
SEO content writing
brand writing
AI assisted writing
speech writing
editing
CONTENT CREATION
brand storytelling
brand key messages
websites and microsites
landing pages
social media ads
blog posts
emails
newsletters
case studies
ADLOB pitches
sales pitches & presentations
display ads
web banners and CTA buttons
CREATIVE DEVELOPMENT
themes & conceptual development
creative ideation
creative concepting
creative workshop facillitation
Chris Ribaudo’s strategic thinking, branding experience and digital copywriting expertise were a huge plus for launching HX360. He has a unique talent for blending hard science with human empathy and emotion to achieve an on-brand and persuasive result.
Yolanda Hernandez
VP Strategic Marketing
HIMSS
Chris' brand strategy and copywriting added real value to our marketing, lead generation and nurture. He's a pro and the real deal.
Ken Krzak
VP Mortgage Banker
The Federal Savings Bank
Chris's brand strategy, copywriting creative services, and experience were a huge positive in helping to develop and launch the Vibrant brand. I highly recommend him.
Cathryn Goodman
President
Vibrant
Chris is a detailed thinker, a brand-creative and versatile copywriter who understands what makes clients tick. He's a curious researcher and fantastic brand strategist too.
Bryan Sarlit
President
TechXpress
Chris is a detailed thinker, a brand-creative and versatile copywriter who understands what makes clients tick. He's a curious researcher and fantastic brand strategist too.
Jeanette Duncan
President
PSHHC
We're very pleased with our project's process and results. Chris is a true professional and a pleasure to work with. He always went the "extra mile."
Jeff Moffatt
Principal
Triple Point Strategic Consulting
Thinking
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Industries
tourism
business services
advertising
publishing
technology
public accounting
tax and advisory
health care
health insurance
pharmaceutical
health and wellness
Don't see your sector mentioned? I excel at quickly learning new industries and can effectively tailor my experience to yours.
Technologies
WorkFront
Hive
Share Point
Air Table
Content Hub
SiteCore
Marketo
Mirro
Figma
Slack
MS Teams, Word, Excel, PowerPoint
Google Docs, Sheets, Slides
SmartSheets
AI ChatGPT, Claude, Pilot
Canva
Adobe Illustrator
Adobe Acrobat Pro
Adobe Photoshop
CapCut Video Editor
Accomplish More. Why?
1. Enhanced Quality and Professionalism: My experience produces polished, professional content that reflects your brand well, boosting your reputation and credibility for increased brand awareness and consideration.
2. Effective Communication: I can convey complex ideas simply and persuasively, ensuring your message resonates with your target audience and drives engagement.
3. Strategic Insight: Because of my experience, I bring a strategic perspective to projects. I align copy and content with your broader marketing goals, helping to convert readers into customers.
4. Consistency and Reliability: My depth of insight enables me to maintain a high standard of consistency in tone and quality across all content, which is crucial for brand identity and customer trust.
5. Efficiency and Time-Saving: Happy clients, in part, reflect my ability to manage projects and deadlines effectively and require less oversight, which frees up your time to focus on other business priorities.
6. SEO and Digital Expertise: Skilled in SEO and certified by Google in search, ads, and video marketing, not only enhances the readability of your content but also improves its visibility on search engines, increasing organic traffic to your site.
7. Versatility: I can adapt my writing strategy, form, and style to suit different platforms and purposes, whether crafting engaging websites, compelling blog posts, or engaging social media content.
8. Problem-Solving: My extensive experience gives me the perspective to identify and address potential content issues before they become problems, ensuring smoother project flows.
9. Higher ROI: Experience and skill are profitable. My contributions enable a better return on your content investment by producing content that effectively engages and converts.
10. Long-Term Partnership: If my service-providing turns into a partnership, and I grow in understanding your business deeply, you can increasingly make better content and better target it over time.
Approach
I can seamlessly integrate into your existing content workflow or design a custom one to suit your needs. With experience as a creative director and team leader, I've developed and managed effective content production workflows and creative teams, ensuring that our collaboration will meet your creative brief and align with your business, branding, and marketing objectives.
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