Welcome! I'm Chris Ribaudo, a copywriter, strategist and creative director.
My passion is researching, strategizing, ideating, creatively concepting and producing content that exceeds your or your client's expectations.
I translate data into memorable human experiences, campaigns, storytelling, messaging, and content so you (or your team) don't have to.
My heart is to apply my native curiosity, communication experience, and creative know-how so your branding, marketing, advertising or sales communications can better meet your business or organization's goals.
I believe writing and creative direction are what I do, not who I am. I believe in collaboration. I believe in human-centric thinking. I believe strategy must add to competitive advantage. I believe in multi-disciplinary approaches. I believe in information-based creativity. I believe in multi-generational teams. I believe failure should not be feared. I believe creativity and learning are a way of life. I believe in keeping promises. I believe in sharing with others. Finally, I believe putting other people first and positively impacting their lives is just, well, good business. It's the kind of business I want to be about.
My best insights and ideas tend to come over a cup of coffee, while out walking, or conversing with others.