Optimally relevant.
Brand Strategy Branding Creative Consulting
Build your brand. Grow your business.
Copywriting
Services
Messages, narratives, brand stories and more are crafted to your specifications to support your branding, marketing or sales goals. Research depth and creative ideation expertise combined with agency-level experience in branding, marketing, and sales communication copywriting are part of what distinguishes me from other writers. My Optimally Relevant framework also sets my copywriting services apart. Unlimited tweaks. Efficient turnaround times. Total satisfaction guaranteed.
Words--carefully crafted stories, messages, descriptions, specialty lines and content pillars--are absolutely central to your business success. Through my 20+ years as a brand and marketing wordsmith, I'll help you efficiently find the right copy that meets or exceeds your expectations, or I'll work until I do, at my own expense. Experience and native creativity set my writing apart.
​BRAND LANGUAGE COPY
Strategy
Brand language review
Positioning statements
Differentiation descriptions
Value proposition statements
Expression
Naming
Nomenclature systems
Specialty Lines--tag, theme, campaign, eyebrow
Personality description
Voice and tone descriptors
Communication
Message territories, themes and concepts
Campaign ADLOB
Manifestos
Brand key messages and hierarchy
Brand story
Brand narrative arcs and elements
​
MARKETING, ADVERTISING and SALES COPY
Video talking points and scripts
SEO keywords and copy
Headlines and headers
Body copy
Call to actions
Website copy
Landing page copy
Digital banners and buttons
Social media, web and print ad copy
Email copy
Newsletter copy
Blog articles
Infographics
Guides
Freemium downloads
Sales pitch and presentation decks
Diagrams and illustrations
​
AI CONTENT CREATION & EDITING
Prompts for copy content creation and editing
Prompts for visual content creation and edition
​
EDITORIAL
Editing
Proofreading
Content review and polishing