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Frequently Asked Questions

  • What are your qualifications?
    With over 20 years of experience, I have held various roles such as creative director, senior copywriter, copy supervisor, and strategist at some of the largest agencies, in-house corporate creative teams, and as a freelancer. My work has been utilized by companies of all sizes, including Fortune 50 corporations. I have worked across a diverse range of industries such as pharmaceuticals, healthcare, hospitals, health IT, health insurance, medical devices, professional consulting services, accounting, energy, technology, tourism, consumer products, and nonprofit. Thanks to my research skills and experience, I can quickly get up to speed on the particular trends, nuances, and needs of a new industry. If I am not confident that I can do this, I will be upfront and let you know. I am happy to assist you in finding a copywriter, brand developer, or content creator who has the industry knowledge that you require.
  • What are your core values?
    I strive for my values to unite, shape, and drive everything I make and everything I do. Integrity: Honesty, fairness, and adherence to ethical principles. Excellence: Striving for the highest level of quality and performance in all endeavors. Empathy: Listening first. Understanding and being sensitive to the feelings and experiences of others. Innovation: Developing new ideas and methods to improve products, services, and processes. Creativity: Using imagination and originality to produce unique and innovative solutions. Adaptability: The ability to adjust and thrive in changing circumstances. Humility: Being modest and open to learning from others. Sustainability: Meeting present needs without compromising the ability of future generations to meet their own needs. Community: "We" instead of "me" mindedness. Committed to sharing with others, especially those in need. Love: The master value.
  • Why is it more beneficial for us to hire you instead of doing the work in-house?
    Here are 10 reasons to consider: Cost Savings: Save money by outsourcing functions that require specialized knowledge or skills that may be expensive to develop in-house or through an agency charging you for overhead and services you don't need. Personal Space: Free up your time to focus on other essential business tasks and give yourself some personal time. Focus on Core Business: By outsourcing non-core functions, you can concentrate on your core competencies and allocate more resources to activities directly impacting your bottom line. Language Expertise: Get high-quality and optimized copy for branding, advertising, web, social media, email marketing, SEO, and more from an expert. Senior-Level Experience: Work with a professional with agency, creative leadership, branding, digital marketing, and other relevant experience, so you don't have to worry about making the wrong choice. Improved Outcomes: Get help to lift brand recognition and drive conversions, leads, sales, and ROI with optimally relevant copy, content, branding, and digital assets. Increased Competitiveness: Access analytical, divergent, conceptual-creative, and positioning thinking skills that add differentiating value so you stand out from the competition and your promise is remembered. Increased Flexibility and Scalability: Enjoy greater flexibility and scalability, allowing you to adjust your resources to meet changing business needs quickly. Better Efficiency and Productivity: Leverage the expertise and resources of external providers, who may have access to better tools, technologies, and processes to help improve your efficiency and productivity. Enhanced Satisfaction: Boost customer contentment and your own with services that facilitate higher creative excellence and efficiency in content production.
  • Why hire you instead of another copywriter or creative agency?
    By working with me as your copywriter or branding consultant, you gain access to my agency experience, creative development expertise, and proven track record of completing projects for major brands and Fortune 50 companies. While there are situations where a full-service agency may be necessary, it's important to consider the potential drawbacks such as slower processes and unnecessary expenses. When you choose to collaborate with me, you can expect agency-level creativity and experience, as well as flexible and agile services tailored to your specific needs. Best of all, you'll receive high value at a fair price, with guaranteed satisfaction.
  • What types of assignments do you usually handle?
    I handle copywriting, branding and content creation plus the research, strategy and creative concepting necessary to accomplish these.
  • Do you do design work too?
    Although I possess considerable experience in digital design, I do not handle design work myself. However, I can work alongside your existing designers or draw upon my network of high-quality, agency-experienced designers who are part of my freelance associates. When collaborating with one of my design associates, I will take on the role of project creative director, in addition to my responsibilities as copywriter and content strategist, to ensure the project is executed seamlessly and to your satisfaction.
  • How can I get an estimate or proposal for our project?
    Getting started is simple. All you need to do is fill out the contact form on my website and I will reach out to you promptly to schedule a complimentary consultation. During this consultation, we will discuss your specific needs, project goals, scope of work, deliverables, and timeline, so we can determine the best course of action to address your unique situation. Following our discussion, I will provide you with an estimate or a full proposal, whichever you prefer, outlining the details of the project and associated costs.
  • How do you work and what is your workflow process like?
    The workflow process varies slightly depending on the type of project, whether it's copywriting, branding, or content creation. However, all workflows include client review benchmarks at the end of each phase before moving on to the next. I am flexible in terms of workflow and can either work within your existing digital process or implement one of my own. My workflows utilize a digital platform and can include communication via MS Teams or Zoom.
  • How long will it take to complete our project?
    Check back soon.
  • You are based in Chicago, how can we collaborate despite the time difference?
    I have wide experience collaborating with clients and teams across national and international time zones using MS Teams and Zoom.
  • What is the process for placing an order, and what information do you need from us to begin?
    After you have made the decision to proceed with the project, all that is required to schedule and begin is a signed contract and a 50% down payment. If necessary, we can discuss other mutually agreeable payment terms.
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