PROJECT

Client: Community Coffee

Problem: Pre-writing research and ideation for a national brand launch campaign. Increase the big idea hit rate and generate brand and communication strategy options to provide a framework for creative copywriting and design.

Solution: Developed communication and creative strategy matrix by translating marketing data into the top 3 strategic value propositions and then developed creative themes based on functional, psycho-social, and aspirational positioning for each one.

The Next Draft  Monthly copywriting, verbal branding and digital content advice you can use. No SPAM. Ever.
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