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PROJECT

Client: Medtronic

Problem: The client needed creative concepts, copy, and design for their new 770G product rollout campaign. Being their first insulin pump aimed at youth and their parents, they needed copy that would speak to both audiences.

Solution: I developed several exciting, bold headlines directly tied into the product key benefit, along with diverse copy messages and tones for youth and parent audiences.

The Next Draft  Monthly copywriting, verbal branding and digital content advice you can use. No SPAM. Ever.
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