Chris Ribaudo

Freelance creative copywriter

brand developer

strategist

Resume

What You Get

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Confidence

—real-world creative agency and digital marketing experience as well as an established track record of reliability means no "buyer's remorse."

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Simplicity

—remote onboarding and collaboration ready, comfortable fit with multi-functional teams or low supervision work contexts, "big idea" and iterative creative process flexibility.

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Experience

—means faster onboarding, quicker adaptability to fast-paced changes, and shorter turn-around times for your or your clients. More productivity.

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Better results

—multi-lens research, strategy and customer-centric approach typically means more engagements, richer experiences, increased conversions, and better results for you or your clients.

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Satisfaction

—client-driven and professional attitude.

Creative copywriter and strategist with abilities and experience, like:

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• marketing research translation and insights

• data mining and value proposition design

• branding, positioning, competitive an creative strategy

• messaging theming and shaping

• messaging hierarch

• verbal branding

• ideation

• high-concept development

• workshop facillitation

• client presentation

• SME interviewing

• CMS routing

• Annotating

• Fact-checking

• industry regulation

• feedback revision and document versioning

Profile

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Writing Expertise

Strategic brand messaging, ad campaign messaging, short-form content (all mediums and channels) brand naming, brand language, headlines and subheads, calls to a action

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Strategy Expertise

Marketing research translation, value proposition design, brand strategy, content strategy, creative strategy

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Creative Expertise

Campaign and content theming, ideation, concepting, copy modeling

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Campaign Expertise

Brand, serve, product launch campaigns, B2B/HCP lead generation campaigns, B2C/HCC demand campaigns, event registration campaigns, global brand campaigns, social media ad campaigns, integrated marketing campaigns

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Industry Specializations

HCP and DTC pharmaceutical, healthcare, health insurance, health IT, and medical equipment audiences

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Brands Written For

Merck, Takeda, Abbvie, Sanofi, Acadia, Becton-Dickenson, Humana, HIMSS and others

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Agency Experience

The Bloc, In Touch Solutions, RazorFish-Publicis, Abelson Taylor and others

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