Hi, I'm Chris.

 

​I approach writing the way an artist approaches their medium: thoughtfully, intuitively, and with purpose. Whether through brand storytelling, copywriting, or creative direction, my goal is to bring out the truth of a brand, ensuring that every word and visual aligns with its core identity.

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What I Do

• Brand Strategy & Voice Development: I guide brands in defining their voice and strategy, ensuring that everything from messaging to visuals feels cohesive, authentic, and aligned with their core values.

• Creative Direction: Whether overseeing full creative campaigns or refining messaging, I help shape brand expression, ensuring it’s both strategic and emotionally resonant.

• Copywriting & Storytelling: I craft copy that doesn’t just sound good—it connects, engages, and inspires action. From website copy and product descriptions to email campaigns and social posts, I write words that move people.

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How I Work

With over 20 years of experience, I’ve worked with a diverse range of clients, from founders and creative teams to marketing leaders and designers. My work spans industries and media, including brand positioning, campaigns, product naming, and storytelling—all designed to create a deep, human connection with audiences.

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For 20+ years, I’ve held leadership roles in both in-house and agency settings as a creative director, lead writer, senior copywriter, and brand strategist, which has given me the ability to seamlessly blend big-picture strategy with hands-on execution.

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Why I'm Different

I don't just write copy—I create brand experiences that connect. I blend strategy with creativity, guiding brands to express themselves in ways that are both authentic and effective. Whether you need a strategic partner or a hands-on creator, I help you craft messaging that moves your audience and drives real results.