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What I do


I'm a freelance creative, language artist, and wordsmith. I design brand identities, voice and tone profiles, campaigns, stories, and messages that feel human and drive connection. I also direct creative teams.

Strategy beneath the surface. Creativity above it. So your branding and marketing work smarter, resonate deeper, and deliver better results.

Experience

20+ years. Fortune 100, Fortune Global 500, new and emerging brands. Agencies and independents. I've done the work. It's my passion. 
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Learn more

Services

Clarity Sessions
Find your focus and increase accuracy — and move forward with confidence.
A Clarity Session is a guided, strategic conversation designed to help you see your brand, messaging, or marketing with fresh perspective and direction. In just one focused session, we uncover what’s working, what’s missing, and what needs to change to align your strategy, storytelling, and creative execution. Ideal for founders, marketers, or teams seeking sharper positioning, clearer messaging, or a next-step plan. Includes:
• Pre-session intake review (brand, website, or campaign materials)
• 60-minute strategy and messaging session via Zoom
• Custom summary brief with insights, recommendations, and action steps
• Optional follow-up or implementation proposal

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Verbal Branding

Find your voice — and make it unmistakable and resonating. Verbal branding is where your strategy takes shape in words. From naming and taglines to messaging platforms, signature stories, and voice & tone systems, we help you express your brand with language that moves people. Includes:

  • Brand naming and tagline development

  • Voice and tone guides

  • Messaging platforms and key message hierarchies

  • Brand and origin storytelling

 

Storytelling for Marketing, Advertising & Sales

Turn clarity into connection. Every campaign, sales message, or piece of content tells a story — the question is whether it’s the right one. We translate strategy and voice into performative or activation messaging and storytelling that inspires DTC or B2B action across every channel: digital, social, in-store, and beyond.

Includes:

  • Campaign and content messaging

  • Copywriting for websites, social, and ads

  • Customer and sales storytelling

  • Brand campaigns and creative direction

 

Creative Development

Transform strategy into standout ideas, themes, productions or assets. From concept to execution, we help brands bring strategy to life through powerful creative ideas, storytelling platforms, and campaigns that connect. Whether you need a seasonal theme, campaign concept, or brand story angle, we develop the big ideas and crafted copy that make your message impossible to ignore. One-on-one or group workshop formats.

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Let's talk.

 

Learn more and explore what's possible for your brand or your client's next project.

Chris Ribaudo | Creative Director • Copywriter • Brand Strategist

R I B A U D O  LLC

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