Human-centric thinking and words.
Case Study: Re-branding Strategic Marketing Group (SMG) for Future B2B Growth
Case Study: Value+Relevance Research Framework and Conversion Copy for HIMSS15
Brand Strategy, Pricing and Perception
Branding or Copywriting: Your Ideal Customer and Qualitative Research
13 Ways Branding Helps Marketers Do More with Less
The Secret Sauce of Effective Copywriting: Unraveling the Unique Selling Proposition (USP)
Case Study: The Travel Analytics Group
Unveiling the Power of Research: A Marketer's Guide to Effective Copywriting
Crafting Compelling Value Propositions: A Marketer's Guide
Harnessing AI. How Human Copywriters Can Elevate Their Craft
What is Brand Copywriting?