Your audience is human, not a funnel.

Before they’re a lead, a persona, a click, or a conversion—they’re a person.

A real one.

With bills to pay,

hopes they barely whisper,

and a to-do list they don’t want to look at.

They’re not waking up thinking about your brand.

But they are waking up wondering if they’re good enough.

If they’ll have energy to make dinner tonight.

If they’ll finally feel seen, understood, or helped.

We forget that sometimes.

We compress people into pipelines.

We segment them by behavior.

We automate the empathy right out of our messaging.

But when your copy slows down…

Speaks to what’s true…

And remembers the human behind the persona…

That’s when it starts to matter. ✨

Because before you can guide anyone through a journey,

you have to meet them where they are.

Not just in the funnel. But in their life. 🌱