Your Brand's Vibe?

Brands—are you still selling products or services in a world that’s vibing?

If your brand isn’t vibing, it’s fading

Are you keeping up?

In Western culture and business, we’ve lived through an evolution from the Service Economy to the Experience Economy and now the emerging Vibe Economy. Naturally, these aren’t tidy little boxes. They overlap in various ways. However, the distinctions and shifts in context that brand and creative leaders live in are real.

Here’s a quick breakdown:

Service Economy – "Do it well, do it fast." Customers want needs met.

Experience Economy – "Make it memorable." Customers want to curated moments.

Vibe Economy – "Make me feel seen." Customers want to hyper-express themselves and seek emotional resonance and cultural alignment in real-time.

Service was about doing.

Experience was about staging.

Vibe is about syncing.

If you lead or shape the brand, lead the vibe.

How?

• Lead with emotion –The vibe is the constant, not the color palette.

  
  

• Stay adaptive – Adjust tone, pace, and look to match the moment.

  
  

• Nurture rituals & communities – Shared identity beats one-off campaigns.

  
  

• Be culturally fluent – Align on with what truly fits the brand’s values.

  
  

• Sense the story – Join the story your audience is already living or telling themselves.

If your brand can read the room and invite people in—in real time—it’s already ahead.

Which economy is your brand living in right now?