Chris Ribaudo

I looked something up today (11/18), and the numbers stopped me for a moment: “Brand strategy” → 5,940,000 Google searches “Brand creative” → 120,000 “Brand measurement” → 13,600 We’re obsessed with building brands. We’re obsessed with expressing brands. But we rarely measure how those brands land with the humans we’re trying to serve. We invest heavily in quantitative dashboards, attribution models, and short-term performance metrics—or we skip measurement entirely. What’s missing is the...

Most people treat messaging strategy and content strategy like they’re the same thing. They’re not.  Messaging strategy is the meaning behind the brand—what you stand for, what you promise, and what you need people to understand, feel, or do. It’s the clarity and direction that keep the brand from drifting. Content strategy is different. It’s the plan for how that message shows up in the world—what channels you use, what formats you create, and how often you show up.  Messaging is the...

Livingstone Corporation, a leading provider of book, editorial, design, project management, and new product development for the publishing and media industry. Challenge Livingstone had earned a reputation as a trusted partner in publishing and media, yet leadership saw the need to more clearly differentiate the company from competitors. To support its strategic growth initiatives, Livingstone wanted to refine its brand strategy, elevate its market positioning, and build a stronger digital...