Repositioning Livingstone as a Creative Brand and Publishing Leader

Livingstone Corporation, a leading provider of book, editorial, design, project management, and new product development for the publishing and media industry.

Challenge

Livingstone had earned a reputation as a trusted partner in publishing and media, yet leadership saw the need to more clearly differentiate the company from competitors. To support its strategic growth initiatives, Livingstone wanted to refine its brand strategy, elevate its market positioning, and build a stronger digital presence that would drive online engagement, qualified leads, and new sales opportunities.

Solution

Livingstone’s leadership engaged me to serve as Creative Director and Chief Brand Officer, providing both strategic direction and executional support across marketing and new product development.

I provided:

• Brand Strategy & Positioning – Clarified the company’s value proposition, articulated differentiators, and refined market positioning to support competitive growth.

• Creative Brand Development – Built a unified creative system with consistent brand voice, visual identity, and storytelling frameworks to strengthen the brand’s digital and omnichannel presence.

• Verbal Brand Messaging & Storytelling – Crafted key narratives, messaging pillars, and copywriting assets tailored to target audiences across publishing and media sectors.

• IdeaLab Development – Conceived and launched IdeaLab, a new service offering publishers a space for creative exploration, concept testing, and innovation around book and media ideas with potential to scale.

• Campaign Strategy & Execution – Provided strategic campaign planning and creative execution for omnichannel marketing, including web, email, social, and convention/event channels.

• Creative Leadership – Directed a team of designers and writers, guiding creative development to ensure alignment with brand strategy and marketing goals.

  
  

Results

Through this strategic and creative partnership, Livingstone:

• Established a stronger, more compelling brand presence in the digital space.

• Clearly differentiated itself in a crowded publishing and media marketplace.

• Increased customer engagement across digital and convention marketing channels.

• Expanded opportunities for lead generation and sales growth.

• Created a new pipeline for product innovation through the launch of IdeaLab.

By aligning brand strategy with creative execution—and by building new innovation pathways like IdeaLab—Livingstone positioned itself not only as a service provider but as a forward-looking creative partner for publishers.