Shaping Trust Online: A New Voice for BDO’s U.S. Website

The Challenge

BDO delivers assurance, tax, and advisory services to clients throughout the country and around the globe. For its U.S. Business Development Office (BDO) website, leadership recognized an opportunity: the site needed to do more than share information. It needed to engage prospects, elevate the customer experience, and improve key performance metrics such as average time on page and time per session.

The priority was balancing brand storytelling with light calls to action—creating a digital experience that projected authority, trust, and expertise, while also guiding B2B prospects and clients to explore deeper.

The Solution

I partnered with BDO to help elevate their U.S. website through a mix of strategic and creative services:

• Web Communication Audit – Identified strengths, weaknesses, and opportunities across structure and messaging.

• Brand Strategy – Refined positioning to strengthen BDO’s competitive edge for B2B decision-makers.

• Communications Strategy – Built a clear roadmap for message delivery across key site pages.

• Creative Brand Voice & Tone – Shaped a professional, credible, yet approachable brand voice.

• Writing & Editing Services – Crafted and refined copy for web pages, ensuring clarity, resonance, and alignment with business goals.

This approach turned the BDO website into a strategic brand platform—moving beyond information to deliver a story-driven, trust-building customer experience.

The Impact

The upgraded website helped BDO:

• Strengthen engagement – Visitors spent more time exploring and interacting with content.

• Elevate customer experience – Prospects and clients experienced a more seamless and compelling journey.

• Reinforce authority – The site reflected BDO’s global reputation for leadership in assurance, tax, and advisory services.

The project successfully transformed BDO’s website into a powerful tool for engagement, brand elevation, and long-term business growth.