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Brand Strategy

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12 Brand Archetypes.png

Others do not bring the level of research, insights, and thinking I do to capture the gold upon which to build your brand.

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  • Internal and External Research

  • Vision, Mission, Values Statement

  • Positioning Strategy

  • Value Proposition

  • Points of Differentiation

  • Identity Formation

  • Ideal Customer Persona

  • Customer Journey

  • Key Brand Messages

  • Brand Story

  • Brand Strategy Playbook Deck

 

Add-ons

  • Optimally Relevant Framework and  Research

  • Brand Creative Brief

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