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  • Chris Ribaudo

How to know when you need a copywriter, content writer, SEO writer or ChatGPT

As a business owner or marketer, it's essential to understand the different types of writers available and when you might need their services. Copywriters, content writers, SEO writers, and ChatGPT are all specialized writers that can help you achieve your marketing goals. So let's take a look.

When do you need a copywriter?

Copywriters are skilled in creating persuasive and engaging copy that motivates the reader to take a specific action, such as purchasing or signing up for a newsletter. They are experts in using language to create emotion and influence, and they understand how to craft copy that speaks to the target audience. You might need a copywriter to launch a new product, create an email marketing campaign, or develop sales materials. Copywriters can help you create copy that resonates with your audience and drives conversions.

When do you need a content writer?

Content writers specialize in creating informative and educational content that entertains, informs, or educates the reader. They understand how to craft engaging, shareable, and valuable content for the target audience. For example, you might need a content writer when you're developing a blog, creating social media content, or producing educational materials. Content writers can help you create content that attracts and retains your audience, builds brand awareness, and establishes your business as a thought leader in your industry.


When do you need an SEO writer?

I think SEO writers are unnecessary, but SEO-informed copywriters and content writers are. SEO is a technique that may or may not be added to copy or content depending on the digital channels they intend to use. Copywriters, content writers or SEO strategists know to create optimized content for search engines like Google or Bing. They understand how to incorporate targeted keywords and phrases into content to improve its visibility in search engine results pages (SERPs). Copy or content writers familiar with SEO strategies and technics are ideally suited for when you're creating web content, such as blog posts, product descriptions, or landing pages. They can help you create content that is valuable to your audience and helps your business or brand rank higher in search engines, increasing your visibility and attracting more traffic to your website.

When to use ChatGPT writing

ChatGPT is a new type of writer that uses artificial intelligence (AI) to generate text that mimics human language. ChatGPT can help you with various tasks, including idea generation, topic summaries, content creation, social media posts, and even email marketing campaigns where a transactional or educational level of communication is needed. ChatGPT is especially useful for businesses that need to produce large volumes of content quickly or for those that need help generating ideas. ChatGPT can help you save time and resources while delivering high-quality content that resonates with your audience.


I encourage marketers, copywriters and content writers not to view ChatGPT as a competitor but rather as a compliment to their production process. Also, avoid the trap of thinking of ChatGPT as a competitive advantage. As Siggelkow and Terwiesch wisely point out in a recent article in Harvard Business Review, "Firms need to remember that technology alone is not a source of competitive advantage, especially not when it's available to everyone. The key question is how a firm can use it in a way that it is valuable and that enhances its customers' willingness to pay for it, but that also cannot be easily imitated by others."

The Takeaway

Each type of writer has a unique skill set and can help you achieve different marketing objectives. By understanding the differences between these types of writers, you can choose the one that best suits your needs and enables you to achieve your marketing goals.

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