From Vision to Vibrant: Designing a Brand with Purpose

Vision

Kathy had a dream: to create something beautiful that also cared for the planet. Her vision was to design bags made from upcycled materials—each infused with its own personality and spirit—that would resonate with women who are fashion-forward yet deeply committed to sustainability. But like many visionaries, she needed a way to translate her passion into a brand that could speak clearly, connect emotionally, and launch successfully.

Challenge

The goal was to bring Vibrant to life as more than just a product line. It needed to become a brand with meaning and movement—a brand that embodied creativity, individuality, and eco-conscious values while empowering women to express themselves boldly and responsibly.

Approach

That’s where I came in. I partnered with Kathy to shape every aspect of the brand, including:

• Brand Strategy – positioning Vibrant as a fashion-forward yet environmentally responsible choice.

• Naming & Brand Creative Services – developing a name and identity system that captured the energy and distinct personalities behind the products.

• Creative Direction – guiding the look, feel, and style of the brand to match its bold, expressive spirit.

• Messaging & Storytelling – crafting the language that brought both the brand as a whole and each individual product to life, ensuring every bag told a story that mattered.

Results

The impact was a successful brand launch that introduced Vibrant to the market with clarity, creativity, and authenticity. Vibrant didn’t just sell bags—it created a movement around sustainable style, proving that fashion can be bold, personal, and planet-friendly all at once.